Insights.
What I’m learning about building websites for the agentic web. I answer the question first, link evidence where a fact comes from another source, and explain the limits of a result or prediction. If something needs correcting, tell me.
I learn most of this by building, testing agents and AI workflows daily across various websites, internal tools, and client work.
Topics I write about
The agentic web
What changes when AI agents, not only people, find, compare and act on websites. Start with what the agentic web is, then agent-ready websites, WebMCP and whether llms.txt works.
Post-click value
Fewer clicks, each worth more. Conversion, speed and the path to an enquiry, for people and for agents. Start with what post-click value is and the CRO audit checklist.
AI-native websites
Building websites with AI and for AI: tools, platforms and what changes in the build. Start with AI tools for web design and is web design dead?
AI automation and workflows
How my team uses Claude Code inside a project structure, with scoped access and review before release. What marketing teams can automate, and where a person still needs to decide.
Running AI websites safely
Security, maintenance, hosting and access control when AI tools can read and write your site. Start with how to secure a WordPress website and the best WordPress hosting in Australia.
AI visibility
Being found, cited and recommended by ChatGPT, Claude, Gemini, Perplexity and Google’s AI answers, using what the evidence supports. Start with SEO strategy in the AI search era and link building when AI answers the query.
For marketing teams
Practical guides for teams who want to build with AI but don’t know where to start: costs, redesigns, speed and choosing who builds. Start with website redesign and what a website costs.
Research and data
Original studies with the method, the sample and the limits stated, and the data free to reuse with credit. Start with what Australian businesses ask about their websites.
All insights.
How to Speed Up a WordPress Site: 12 Fixes I Use on Client Sites
ABN Registration Is Free: Can You Register a Business Name Without an ABN?
How Much Does Website Design Cost in Australia? What Actually Drives the Price [2026]
WordPress Myths That Cost Businesses Money
WordPress Website Mistakes: 10 That Cost Businesses Leads, and How to Fix Them
How to Add Google Analytics 4 to WordPress (and Track What Matters)
Sitecore to WordPress Migration: A Step-by-Step Guide for 2026
Enterprise WordPress in 2026: Is WordPress the Right CMS for Large Organisations?
Ecommerce Web Design Trends for 2027: What Is Real and What Is Hype
WordPress Block Editor Tutorial: How to Use Gutenberg in 2026
Web Hosting in Sydney: What I Host Client Sites On, and How to Choose [2026]
What WordPress Maintenance Actually Includes (and What Happens When You Skip It)
Best WordPress Hosting in Australia: 5 Fast Hosts I’d Trust With a Business Site
Shopify to WooCommerce Migration: Step by Step [2026]
WordPress Management: What It Covers and Who Should Do It in 2026
Straight from the feed.
Short answers to what marketing teams ask me about websites, AI and growth. New ones most weeks.
Why AI-built websites all look the same (video on YouTube)
Why your website isn’t converting: 4 leaks to fix first (video on YouTube)
The 10-second Microsoft Clarity test (video on YouTube)
We started WP Creative with an $18,000 loan (video on YouTube)
4 SEO tactics to stop in 2026, and what works for AI search (video on YouTube)
What a farm in Nepal taught me about work (video on YouTube)
Got a website that should be doing more?
Tell me what the website has to earn. If my team can help, we’ll show you how. If we can’t, we’ll tell you who can.
