Things have never been easier for small-business owners. Be it in past or in present, they were and are continuously struggling to run their small business and survive in this competitive business market. Small businesses have always been an asset to Australian Economy, they not only have a huge contribution in Australian Economy but, they have also provided lots of employment opportunities. Despite these contributions, every year thousands of small businesses are found hitting the ground floor.
With the change and evolution, digital marketing has provided a wonderful opportunity to small businesses to grow their business. Almost all businesses have got a website for their business today. And, in this competitive digital market, if you don’t have a business website then, you are in real danger of running out of your business.
The main goal of every business is to grow their businesses and having a business website helps a lot. Billions of people are online and they visit websites to research products, brands, businesses, and services. Based on their research, they make the decision to do actual purchase.
“Your small business website is not just about your product and services sale, it is more about providing some real value to your potential customers and building trust.”
Are you convinced that you need to get a website for your small business?
If you are still not sure and having second thoughts about having a business website can get you more businesses then, have a quick look on these “Top 12 reasons why your small business needs a website”.
Having a better online presence is the best for all businesses worldwide. Every second million of internet users log in and use the internet for various purpose. The Internet has really made it easier for users as they can stay at home and know about the products and services they are looking for. All they need to do is just log in and click. While people are searching for product and services online, if you want them to find your business then, shouldn’t you bring your business online.
A professional business website is not just for selling your products and services. Rather it is an opportunity to tell the world about you and your company. If used properly, a website can be a great tool to convince your potential customer that you are the best service provider. Providing useful information, client testimonials, services, products, etc can not only gain the trust of your customer but, it will also help you persuade your investors. A professional business website helps you build a serious business image.
Your potential customers are online
According to a recent report, the number of internet users worldwide is 3.17 billion. Digital marketing has evolved a lot in recent years and higher the expectations of consumers. With every business online, people browse the internet to search products and services and then go for actual purchase. More than 90% of those users purchase something or contact a company for queries. By not having a business website, you are losing lots of potential customers and possible business opportunities. So, get a website for your small business today.
Your Competitors already have website
Businesses these days, they start their business journey by getting a website for their business. They do not even hesitate to invest dollars on their business website. A number of small businesses have already got a website for their business today. In this competitive business world, a professional business website can help you at least to stay in the game. By not being online, you are already giving people reason to go to your competitors.
You might be a small business serving a local community now. There’s no doubt that people of your community are well aware of your business and services. Are you happy with that? Don’t you want to expand your business in a larger market? I am pretty sure that you do. A business website provides an amazing opportunity to small businesses like you to come in front of the world and grow your business exponentially. People from all over the world can visit your website. This shows that they have an interest in your business. Make sure to take advantage of this.
Small businesses with website have higher revenue
It has even been proved that a website brings lots of businesses. According to the Small Business Administration, small businesses that have a business website are making more than $1.07 million more sales than the small businesses with no website and online presence. You are missing almost 39% higher revenue by not having a website for your small business.
You never know when someone will be looking for some more information about your product and services. They might have queries and want to contact you instantly. If you have a website then, they can get the information they are looking for and leave you a message, which you can reply later. A website is accessible 24/7 by customers. So, it can bring you business even at your closing hours and holidays. Make sure to provide all the necessary information, customer testimonials, and direction to your location, hours of operation and all the possible means that can help them reach you.
Reduce Advertising Cost
Without a proper advertising of your business, it is hard for any business to survive. For business, especially small businesses like yours advertising on newspaper, televisions, and radios can be quite costly. In such situation, a website can be the only affordable option. Come up with special offer and coupons for your services and share them on all social media platforms. The more your share, the more success you are likely to get.
A website acts as an online representation of your business and brand. People nowadays, they don’t take a business seriously if they don’t have a professional business website. Having a business website makes you legitimate in your customers’ eyes. They think that you are a serious business indeed which makes them trust you. Another great way to impress your potential customers is by adding customers’ testimonials on your website. More than 90% customers claim that online reviews of businesses influence their purchasing decisions.
Customer Service and Support
Your website can help your customers with lots of queries without having them to call you. Besides, information about you, your products and services consider adding pages for FAQ’s, client’s testimonials, pricing, recommendations, and directions to your business location. In addition to that, a form or live chat on your website can make it easier for them to contact you regarding their queries. Better customer service and support not only keeps your customers happy but, it also makes your customers recommend your business to their relatives and closed ones.
Control ranking in SERP
A well-optimised business website can help you rank higher than your competitors. Using optimised content mostly used search queries of your business niche as keywords and building relevant links, you gain authority in front of search engines which increases your chances of appearing at top rank for right search queries. SEO optimised website can help you with your business visibility in search engine.
Many small business owners have a misconception that getting a website for their business will cost them dollars. That’s why they don’t even think of getting a website for their business and end up losing tonnes of business opportunities. But, website design and development has become a lot easier and cheaper than before. You can find numbers of web publishing tools online which are totally free of cost. And, it does not require any technical expertise. Now, there are no more excuses for you to put off getting a website.
Are your convinced now?
I hope the above reasons are more than enough to point out why small businesses need to have a website for their businesses. Besides above-mentioned reasons, there are plenty of other compelling reasons why small businesses need a website to make an online presence. If you don’t want to miss any more customers then, consider creating a website for your small business today.
Thinking to build a website for your small business?
If you are thinking to get a website for your small business will cost you dollars then, you are wrong. We understand very well that, small businesses have very limited budget and have lots on their plate. At Nirmal Web Studio, we have perfect web design plans for every business size and budget. We are well a reputed small business website design in Sydney. We believe that a website shouldn’t stop a business from growing. By not having a website for your small business, you are hurting your business. Small businesses, let’s get started!