A lot of emphases is placed on on-page SEO. Web developers try to do everything possible to boost on-page SEO. In trying to do so, however, they tend to over-look off-page SEO. Even though off-page SEO is as important as on-page SEO is.
Off-page SEO plays a pivotal role in determining your WordPress website’s search engine ranking. The more external links your business website has, the more authentic Google will consider it. Having a high number of incoming links on your website pages is absolutely essential for good search engine ranking.
You can use the following 5 innovative approaches to improve your off-page SEO:
1. Acquire reputable links
Link building has always been a part and parcel of business websites. However, previously, it was being done through unethical means. Now, things have changed. Google rolled out an algorithm update named Google Penguin. Its main purpose was to discourage websites that have created unnatural Backlinks. To some extent, Google has been successful in doing so.
Therefore, you can no longer rely on artificial link building tactics. If you try to do so, Google will penalize you. Eventually, your website, as well as business, would suffer.
If you need any sort of assistance in this regard, we are here to your rescue!
2. Focus on guest posting
Guest posting is commonly used by business websites to boost traffic. Nevertheless, guest posting has its own fair share of disadvantages. One such disadvantage is that high authority websites might deem your web content as not good enough. This might result in the rejection of your request. Another such disadvantage is that such websites already have numerous such posts lined up. Hence, it becomes quite difficult for your business to stand-out.
These disadvantages of guest posting surely exist, but they can be easily avoided. One way to avoid these disadvantages is to use keyword tools. These tools can make your job easier by assisting you in finding the best high authority websites.
Another way and the best way to avoid all these pitfalls of guest posting is to outsource this job to someone who excels at it.
Just like Nirmal does!
Our team has extensive experience in web development. This has made us a pro at any and everything related to website design.
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3. Adopt a strategic approach towards keywords
Keywords play an essential role in the success of a website. They have the capability to make or break your website. Choosing the right set of keywords can help in driving relevant traffic to your website. The choice of keywords, if made correctly, can improve your website’s SEO ranking. Consequently, it can also improve your conversion rate.
It is suggested that long-tail keywords should be used instead of short-tail keywords. Short-tail keywords comprise of 1-3 words such as “get the best”, “make money online”, and “improve your resume”. On the other hand, long-tail keywords are more comprehensive such as “How to make money online” and “How to get the best results from online searches”.
However, it is important to mention here that Google discourages keyword stuffing. Just like everything else, the excessiveness of keywords is also harmful to your business website. Moderation is the key!
4. Make use of infographics
The best way to boost your website’s traffic is to put yourself in the shoes of your visitors.
What attracts you the most when you visit a website?
Ask yourself this question repetitively!
Doing so will help you design a customer-centred website.
Usually, visitors prefer to see infographics on a website rather than reading bland words. This is because infographics make it easier to understand the given information. Also, they are an ideal choice for mobile users. Nowadays, most people browse websites on their mobile phones. Therefore, using infographics can be extremely advantageous for your business website.
Do you not know how to incorporate infographics on your website?
You can always request us for assistance. Our team of experts has a thorough understanding of infographics. They know when and where to make use of them. Hence, you can blindly trust them with this job!
5. Use high-quality content on the website
The debate between the quantity of content and the quality of content is as old as the online arena is. Gone are the days when the quantity of content used to win the race. Now is the time of quality.
Google has played an important role in altering this equation. It penalizes websites that have plagiarized or low-quality content. Hence, having high-quality content on your business website has become the need of the time. You can simply not manage to survive in the online world without doing so.
When your website content is of high quality, it increases the traffic. Not only this, but visitors are also more likely to engage with high quality than with low-quality content. Having good content also reflects well on your business’s brand image. The benefits of having strong content on your website are just too enormous to mention here.
In case you are finding it challenging to maintain the quality of your web content, HIT US UP NOW!
We do realize that improving off-page SEO requires a lot of effort. You need to invest a bit too much time and energy in this endeavour. However, in the end, all this is worth doing. The results pay you off for your hard work. After all, nothing worth having comes easy!
Related Read: Learn how web design and SEO are interrelated.
If you find all this too overwhelming for you to handle, you can outsource this job to us!
We at Nirmal specialize in designing high-quality websites. Our clientele is extensive. This has given us the opportunity to try our hands-on various business websites. We have the skills to tailor a website according to our client’s demands. It has been years since we have been designing high-quality websites for small as well as big businesses.
Want to benefit from our vast experience?
Pick up the phone and dial our number NOW!