According to top SEO experts like Neil Patel, Brian Dean, and Tim Soulo, the only way you can convert visitors to your website is through Conversion Rate Optimization (CRO).
CRO is the science of optimizing website landing pages so that they can convert faster. A good example of CRO is changing the design of the web page or changing its fonts. It has been observed that having CTAs on every fold of the landing page can lead to more website conversions.
However, this can differ for each website and the best way to check that is by A/B testing of the website landing pages with experimentation.
But how will you A/B test if you don’t know about a good CRO software for your WordPress website? That’s where this article will help you.
List of the Best CRO Software for WordPress
Here is a list of the best WordPress CRO software that you can use to 3X your conversions and double your website revenue.
- Google Optimize
The first CRO software in our list is Google Optimize, a conversion rate optimization software for landing pages. It offers A/B tests, multivariate tests, and split tests for users to check changes on their websites.
Google Optimize is completely free for users and it can be integrated with Google Analytics. In the free Google Optimize version, you can check 16 different versions simultaneously for checking the conversion rate of your pages. You can also do 3 experiments with Google Optimize at the same time to see which one works best for you.
Second, on our list is the Optinmonster WordPress CRO optimization software. OptinMonster is by the team behind WPBeginners and it is one of the fastest-growing CRO software companies for WordPress users. Using OptinMonster is simple and it offers many features for users such as split tests, dynamic page testing, and text replacement.
Its features completely drag and drop and you don’t need any coding experience to use OptinMonster for website CRO and landing page optimization.
OptinMonster is not free and the basic version costs $9 per month. However, you can get a free trial to start with.
- Thrive Leads
Thrive Leads is another great CRO software for beginners who would like to double their site conversions. It is perfect for users who are looking to extract more leads from their website traffic. It offers forms, lead generation funnels, and even a split testing engine that can easily get user data and populate your CRM software.
Thrive leads offers multiple forms to choose from and is known for its high quality and better user experience.
ThriveLeads already has over 100,000 paying customers who are using its tools such as a/b testing, smart links, and opt-in forms on a regular basis.
Next, we have HotJar, the best free heat map and visitor behaviour recording software available online. HotJar is known for its quality software and the best part is that you can use it completely free.
With the free version of Hotjar, you get 3 simultaneous heatmaps. You can only run recordings on the paid version though. Hotjar can track 1000 visitor heatmap recordings in the free version – these are enough for users to know the intent of the visitors.
Using Hotjar heatmap software is fairly simple. You just have to verify your WordPress website. Hotjar also offers a plugin and you can also add it using Google Tag Manager. Once the software is implemented, simply add the URLs that you want to be tracked. That is it.
- Crazy Egg
Next, we have Crazy Egg, a heatmap, and CRO software by Neil Patel. CrazyEgg offers a simple solution for users to easily convert users on their website. All this is shown by the CrazyEgg landing page as well.
See the opt-in form on the first fold. You just have to add your website, and it will take you to the sign-up page. Add your contact details and you will get to the pricing page. Buy a package or talk directly with the CrazyEgg support team for a custom package that can fit your business needs.
CrazyEgg can record videos, take page snapshots of each visitor, also track heatmap and click map of the user’s journey on each page. Each package allows you to track an unlimited number of website pages simultaneously.
Unbounce is another great landing page optimization software. Unbounce is not a CRO software but offers a lot of landing page options to boost the conversion rate of a website. The best part about Unbounce landing page software is that you can create your own dynamic pages. The AI-smart traffic analysis tool by Unbounce will then serve each user the landing page that is most relevant to them. This will ensure that you get maximum conversions from your website.
Unbounce offers a lot of features to its users related to landing page creation and optimization and users don’t even need to learn to code to create these landing pages. On average, the Unbounce conversion rate optimization tool has a 30% improvement rate for the majority of its campaigns.
KissMetrics is another powerful CRO software for WordPress users. It is an analytics software that lets you monitor user traffic on your website. It lets you monitor trials and signups by integrating with lead generation software like Hubspot and OptinMonster. Moreover, you can also use KissMetrics with Hotjar or CrazyEgg to measure visitor flow using heatmaps and click maps.
KissMetrics can also monitor the Average revenue per user, and the Lifetime Value of each customer on a website. Moreover, you can also query SQL data directly using BI reporting software.
These are the top CRO software for WordPress websites. You can use all these CRO software to easily improve your site performance with A/B and multivariate tests. Moreover, you can also use heat maps and click maps to improve buyer journeys. On top of that, we have also added software that can easily create dynamic landing pages that you can use to improve the overall traffic flow and enhance conversions of the website.
If you are unsure how to use the CRO software for WordPress websites we have listed in this article, you can hire our WordPress experts to easily set them up.