Thousands of new websites are created each day to add to the pool of millions that already exist. If you are planning on creating a website, you need to create one that will keep you ahead of the herd. In the recent past, the best way of doing this was to add informative content that was search engine optimised. Today, this is no longer sufficient. There is a lot that has to be done. Usability is one of the best things you can focus on today for the best conversion rate.
Let us look at usability and its importance for a website.
What is usability?
Usability is the ease at which a new visitor can learn about your website and make the intended purpose. All websites have a purpose but not all of them deliver. The reason behind this failure is the lack of a user-friendly design which ends up frustrating visitors who leave and never come back.
How easy your visitors are able to browse through your website will determine whether they will click away or scroll down to see what you are offering. What this means is that the easier it is for visitors to discover the purpose of your website, the happier they will be. Not giving emphasis on usability is one of the most common mistakes designers make which reduces conversion rate. So, how do you create a user-friendly website?
When it comes to usability, simplicity is the ‘golden rule’. Your visitors must always have a productive and enjoyable experience on your website. It does not matter whether the purpose of your website is to educate, convert visitors to customers or just promote your brand. A simple website design should have minimal clutter to distract the visitors. It should be straightforward.
Easy to navigate
A user-friendly website employs menus, headings, and topic-specific pages to make it easy for visitors to find their way around it. These navigation features also make the website more attractive to the search engines. Search engines search for content that is original and engaging. They also look for such indicators as headings which automatically signal the site is organised. Needless to say, these markers increase the ranking of a website.
Users should be able to find the right buttons and links and should not have any trouble going through your content. When designing your website, it always pays to assume your visitors will be pressed for time when going through your website. Create a design that is straightforward.
When designing a website, you have to account for users with sensory and motor impairments. Some of your visitors will have vision impairments whereas others will not be able to use a computer mouse. You have to account for all the unique needs of your audience. If you make it hard for people to browse through your website, you will lose prospective clients to your competitors.
Usability is essential in web design. Your goal must always be creating a great user experience. This is what will increase the conversion rate and help you build a great brand reputation.
Curious how usability could help your website’s ROI? Contact me today for a free consultation.