The Benefits of WordPress in Digital Marketing
WordPress – Simple yet feature rich CMS has taken the web space by storm. What started as a simple blogging platform has turned into the home of almost 27% fortune 500 companies on the web.
One of the best Content Management System is WordPress as its functionality can be expanded to fit most of the website needs, desired by most of the client. Throughout the year of 2015, the digital marketing plan for a business requires a Content Management system which is simple to run and which will not obstruct the purpose of promotion as well as content.
There is a reason why many WP developers and marketers prefer WordPress nowadays to build websites and systems for their clients. It’s easy to use and a tonne of feature rich plugins make things a lot flexible for business owners as well as developers.
The question that always looms in digital space is whether WordPress helps in SEO. The answer is “No.” There is no way that by just having your website in WordPress will help you beat the competitors who have been in the business for a decade.
But here is the thing:
Unlike other CMS, WordPress does have options to make your on page SEO strong.
Here are some of the benefits of WordPress in Digital Marketing:
Content Marketing refers to a verified digital marketing policy as the useful content found by viewers is created by organisations and then it is used on their websites. By the use of targeted keywords as well as phrases in the content, the content marketing will also make the search engine visible. As a result, your targeted audience can find your website useful and this will also help you to put up backlinks by social shares and other mentions. WordPress is a Perfect CMS for content marketing as it was initiated as a tool for the blog post.
WordPress can be simply managed by different plug-ins available. Through these plug-ins, you will be able to manage your members of the website, provide a schedule for various events, make payments and much more which is useful to the organisation of all sizes from small to medium to create a brand with ease. These plug-ins and digital marketing policy allow an organisation change their website into a portal where clients and members of their community can obtain information easily.
Create a community
The above-mentioned strategies and functionality have made your website powerful network community of members, clients as well as visitors. Now, you have the power to build a marketing hub where social channels can be generated. The hub is made as your network community from where you can discuss and share your events, contents which are on your site currently.
Search Engine Optimisation (SEO)
SEO optimises and links your website based on the key phrases as well as keywords that Google finds valuable. These points will help you to enhance your SEO with WordPress:
- Use Yoast plug-in for testing the strength of SEO on a page and META description.
- In order to improve rankings, WordPress eliminates a Content bottleneck that means content will be updated frequently.
- When WordPress is in use, you also can increase editors for a content-in house.
While using WordPress you are able to focus on conversion. You can track shares, visits, comments on contents. Then this tracking enables you to increase the good content and remove the bad content. You can also track your calls to action in order to find out which are working, which to be tweaked a bit and which need to be removed.
This article is related to the WordPress and its benefit for digital marketing. If you are in need of WordPress development services, Please contact us for more details. We are here to solve your query.