An online presence has become one of the essential components for every company. Along with a website, the speed of the site is a necessary component which makes your online presence quicker, faster and accelerated. Loading your online presence at very fast speed is essential in the context of many things. If you miss it your online presence, then this may affect your rankings within the search engines as well. To speed up your online presence is the only assured way to acquire traffic and increase the revenue. Whether you are a web developer or a digital marketer, you need to know the potential effect of having a slow website. And, make necessary adjustments to fix the issues promptly.

Before going through the process of optimising your website for speed, you need to understand the problems behind your website lagging. There are a tonne of free tools that can provide a sound grip of your website’s position in terms of speed.

Tips to increase website speed of your website:

Allow Compression

To speed up your online presence, you need to compress your CSS and JavaScript files. This certainly helps browser to download faster. Compression that is Gzip compression can effortlessly decrease a size of the files from more than 200 KB which is non-compressed to less than 40KB that is compressed. When you enable compression on your server, you can get the benefit of it.


Images play a great role to make your site attractive. They make your text along with online presence more visually appealing and also can help to acquire your messages across those visiting your site. Most of the beautiful images hold a large size and they are heavy which slows down your online presence, giving your audiences and customers bad website experiences. If you are having the similar problem, then you need to optimise the image before you upload it to your site. This will help to decrease the size of the image without hampering on its quality. You can find lots of tools which compresses your images keeping the good quality.

Enable browser caching

While visiting an online presence, the components within the page that you visited earlier gets stored on your hard drive within a cache which is also called a temporary storage. Thus, next time while visiting the website, your browser becomes capable of loading the page without sending an additional HTTP request to the server. This surely speeds up your online presence extremely reducing the server delay.

Compress the images

To speed up your online presence, one of the best ways is to compress each and every image for web-based quality. You can easily do this using the default image compressor developed within the page speed plugin of Google. Then start saving the compressed version of images within your local folder on the desktop and upload again the image within the place of the uncompressed image. Once you compress the image, start modifying the images to make sure they are scaled properly for the online presence. This will surely avoid server lag required to re-size images. Additionally, you can scale the images within Photoshop, adjusting them to identical pixel dimensions which will be within your HTML code.

Move JavaScript files to the folder

Even though JavaScript libraries like jQuery, Mootools and Prototype are amazing as they expand the functionalities of your website, they can obstruct the depiction of your pages as well. The browser will not load the content till each JavaScript files within the header of the page are downloaded. One of the easiest ways to get out of this problem is to shift your JavaScript files which might not be needed throughout the initial page rendering from header to the footer of the page. If you are a WordPress user, you can shift script calls from the file header.php to footer.php at your theme and utilise true as the fourth parameter each time you employ wp_enqueue_script function.

Utilise Content Delivery Network (CDN)

Whether you are using Content Management System such that WordPress, Joomla, Magneto, Drupal or a custom made PHP or HTML website, it will be better if you configure a Content Delivery Network (CDN). A CDN is a distributed system of servers deployed within multiple data centres through the web. Once a customer visits your online presence, some static contents, namely images and CSS files are supplied from the server, which is purely adjoining them which are delivered speedily. You can use CloudFlare as well, which is free CDN and DNS contributor amongst others. MaxCDN also refers to the fine and cost-effective alternative for optimising the load time of your website.

To Wrap Up,

Everything gets better once you speed up your online presence. Even search engine Google also favours the site that loads faster, Thus, following the above points within your online presence will surely help to speed up your online presence.

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