If your website speed is slow, you will never be able to rank higher in search engines nor will you be able to attract users to your website. Because even if they visit it, the website will take ages to load and users will automatically leave it.

So, the only solution available to you is to speed up your WordPress website. Fortunately, we have created a list of some of the best ways to improve the performance of your website. Read them in detail below.

Best Ways to Double Site Performance With the Following Tips

1. Move to a Cloud Server

The hosting server you use for your website is the fastest way to improve the performance of your website. If you have a shared hosting server, the website will load very slowly. However, if you have a cloud server, the performance of the site will tremendously increase. 

So, make sure to move your website to a better hosting server such as VPS hosting or a cloud server. 

If you are not sure which cloud server to use, then go with a managed hosting. They will manage the server for you and ensure that you get peak performance.

2. Use a Faster, Lightweight Theme

Another great way to improve the performance of your WordPress website is by adding a lightweight theme. Most WordPress themes are heavy with useless scripts. You don’t want these themes to reduce the performance of your website. So, install only lightweight themes. Make sure to see the performance scores of all the themes you desire to install.

Some of the best themes available for WordPress are WP Astra, Divi, and OceanWP.

3. Reduce Image Size

Next, make sure to improve site performance by reducing the size of images uploaded on it.

If you have too many images on your WordPress website, you can simply add an image resizer plugin on your website to reduce them automatically. If the images are not automatically resized, they can decrease the page size. The page size directly impacts site loading speed, which indirectly becomes a hurdle for site performance and rankings.

4. Add a Cache Plugin

Make sure to add a cache plugin to your WordPress website to improve it. You can use a cache plugin like WP Rocket, Breeze, or Nitropack to improve performance. 

All of these plugins offer the features to minify JavaScript and HTML. Some of them also offer a CDN. Cache plugins can improve site performance by almost 100 per cent. So, make sure to try different cache plugins and then stick with one.

5. Install a CDN Service

A Content Delivery Network (CDN) is one of the best ways to improve site performance. The CDN service will spread your site’s cache on multiple servers so that users can easily access the content of the pages. One of the best CDN available in the market is Cloudflare CDN. 

You can also get other premium CDNs to improve your site performance. Whatever CDN you use, make sure that it serves the content on multiple servers, and keeps the content available even when the connection to the actual server is lost. This will allow the users to get the site’s information from the CDN instead of the main server, saving them time and reducing the bounce rate.

6. Enable GZIP compression

Files available on your server take a lot of time when they are transferred to the client (visitor). So, when you enable GZIP compression on your WordPress website, the server will send a compressed version to your client’s browser. The client browser will then decompress the contents and show them to the user. This saves bandwidth and allows users to load website content faster. GZIP compression is now a necessary solution to improve performance roadblocks because browsers can easily decompress contents within minutes.

To enable compression on your WordPress website, add a page speed Ninja plugin. Or, you can add the following code to your .htaccess file. Both ways will work great.

AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/xml
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/x-javascript

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7. Cleanup WordPress Database

The WordPress database needs to be optimized from time to time because it keeps storing unwanted data. In some cases, even you won’t know how much improvement you can make to your WordPress website if you optimize your WordPress website. You can either use a plugin like WP-Optimize to clean the WordPress of junk data. Or, you can optimize WordPress tables with the following commands.

Mass delete spam comments: 

DELETE FROM wp_comments WHERE comment_approved = 'spam';

Remove unused shortcodes:

UPDATE wp_post SET post_content = replace(post_content, '[tweet]', '' ) ;

Delete Unused Tags:

Delete feed cache:

DELETE FROM `wp_options` WHERE `option_name` LIKE ('_transient%_feed_%')

Delete post revisions and metadata:

DELETE a,b,c FROM wp_posts a WHERE a.post_type = 'revision' LEFT JOIN wp_term_relationships b ON (a.ID = b.object_id) LEFT JOIN wp_postmeta c ON (a.ID = c.post_id);

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8. Reduce External Scripts 

External scripts you add to your WordPress website can reduce site performance. That’s why most website developers add them after DOM Content Load or DOM Ready. 

If you are experiencing external script issues on your website, then make sure to remove them or merge them. If you have too many scripts, find out which ones are really relevant. If you have some necessary plugins, then add them after Window load or page load so that they don’t interfere with the First Contentful Paint (FCP) – telling the browser that the page has now started loading.

9. Deactivate or Uninstall Unused Plugins

On average, a website has around 15 plugins installed on it. However, it only uses 5 of them on a daily basis. The other plugins just sit there, unused, always making server requests.

These unused plugins are one of the biggest reasons websites load slow. So, if you have too many unused plugins on your website, figure out which ones can be removed from your website. Make sure to get plugins that can combine the solutions you need. If you have one plugin that compresses images, and one plugin that caches the website, then get a single plugin that does both.


We have listed some of the best ways to improve your site performance. These will help you reduce page load time to less than 3 seconds per page load. Not only will this help you double your SERPs but also help engage more users, reduce bounce rate and improve average page load time.

If you are unsure how to speed up your website, then get in touch with WordPress performance optimization experts. Schedule a Call today!