These days, most of the users get online through different types of mobile devices they have. Therefore, company proprietors along with web designer and developer need to think about displaying the websites effectively in these devices. Better go for mobile optimised websites and allow your users to explore the website from their handheld device.

Mobile optimisation includes the procedure to ensure the visitors who access the website from different types of mobile devices with a good experience optimised for the device.  Mobile users are increasing every year and mobile optimisation takes a glance at the website design, appearance and speed assuring that website provides a great experience to the visitors.

However, if you think of making the website mobile compatible complete your duty, then you might be wrong. Only because your site is displayed on mobile devices will not make it mobile compatible. To discover more, make sure the mobile users will attain positive experience maximising user engagement.

If you are really willing to develop the mobile optimised website, then follow these tips:

Meta Viewport Tag

Meta Viewport refers to the HTML tag that specifies viewpoint width and also controls the page scale. Through this tag, page zoom can be set once it is first loaded along with the utmost zoom permitted for the web page with disabled zoom competence. Utilising Meta Viewport tag properly can be very useful to develop mobile optimised websites.

Additionally, the tag is indispensable tag including Media Queries when you develop a responsive web design. Conversely, the viewport Meta tag can be technically set for a non-responsive website as well.

Clean and simple design always wins

Always focus on clean and simple design as they can go a long way. Since websites are the best medium to convey about your business to the world, make sure you utilise it properly. This is effective for website design especially essential while developing for small devices.

Too many unnecessary designs with graphics, contents and videos can harm speed of the website and distract visitors as well.  Better try to update the image with small size as it decreases the time that a user spends waiting for the image to load.

Use contrasting colour of your choice

Do you know that better colour contrast for convenience also enhances the mobile experiences for the users? Truly, the contrast has a significant part in web design as the use of contrast can consequence in the remarkable website. Your user demographic depends on the type of colour you choose in your website.

Picking up a colour scheme might be challenging. While determining a colour scheme you should start with dominant colour which might arise from present marketing materials such as a logo or brochure. Most of the website clearly reflects the negative consequence of picking up the bad colour. Contrast colour can give a remarkable experience to your visitors and the techniques have to be followed in other parts of the design as well. You do not have to depend on simple and irrelevant colours as contrast colour looks great in specific design contexts.

Additionally, if you are not much sure about the colours that you selected will compliant with good design guidelines or not, you can also employ online tools available to get you on the right track. You only have to input two colours and it will notify you whether contrast is satisfactory from the design perspective or not.

Meta queries

Media queries allow you to reallocate the styles of your website at particular break points. All the stuff of your website might not fit properly on a narrow viewport of a mobile device. Employing Media Queries, allows you to add particular style rules for particular viewport width.

Additionally, styles are also used based on the screen orientation and the screen pixel density. Media Queries can be embedded in two ways, either straight in the style sheet link or code it with the style sheet which is the most familiar way preferred by web designers and developers.


For mobile optimised websites, you need to utilise and get familiar with Modenizr. It refers to the JavaScript for browser or device characteristic detection that lets you provide fallback of function together with the presentation for less competent browser inserting additional HTML classes within the body tag along with the collection of methods. Browser varies and it is not sure whether it supports definite aspects or not.

While developing a mobile compatible website, you probably need to utilise new and cutting edge aspects of CSS3 and HTML5 which unluckily might not be supported in previous users as every user might not explore from the recent or newer browser.

Design Mobile Menu

Designing a mobile menu is one of the handy tips for mobile optimised websites. If you belong to the WordPress website proprietor and your WordPress theme does not have mobile menus for any profound reason, there are lots of tools available which you can deal with this problem immediately.

One of the effective tools Superfly allows developing an extensive range of extra menus, which is utilised to substitute the theme’s default and balance them. For an instance, you can simply customise the Superfly menus to exhibit only on mobile resolution and not to show on other chosen pages. Additionally, it also facilitates you with an option of developing icon-based erect menus.


TouchSwipe, a jQuery plugin enables touch interaction for websites. The plugin also holds up and maintains a set of some common gesture such as Swipe, Pinch, Scroll and Zoom. Through various devices dropping physical keyboards and allowing the screen for touch, you need to think about using the plugin in your online presence for desired and wealthier user experience.

Wrapping Up,

The revolution of the mobile appliance has modified the way of developing the website and mobile optimised websites are essential. These are some handy tips for mobile optimised websites and hope these tips will definitely bring some positive impact on your online presence. Keep in mind that mobile optimisation becomes effective when you revisit continuously.

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