The biggest challenge for marketers today is to get more traffic through organic channels.
Organic marketing or generating traffic through search engines, referrals, and social media is one of the best ways to reduce the marketing budget and generate more leads/orders for a digital business. The only problem is, it takes a lot of time.
For SEO experts, each new website is a puzzle that they have to solve, a lock that they have to crack and open. Even then, there is always uncertainty attached to SEO because not all tricks always work. It is a trial and error process in the simplest of words. Period.
In this article, we are going to discuss some of the best ways that can help users improve their website’s search rankings on Google, Bing, and even DuckDuckGo so that they are certain that their websites will grow.
- Build Authority Links
The first thing you should do to improve your authority profile is to create links on sites that are relevant to you. If you haven’t read about Google EAT then you should do that first. EAT means Expertise, Authority, and Trust. You need to make sure that the sites you reach out to our experts. They should have high authority and this will be noticed by the number of traffic they get. They should also be trusted by readers and you will know that by their authors and the type of content they add to the site on a regular basis.
Now you approach these websites and you publish your own content on them. You can either become a contributor or you can guest post on these websites. Both ways work great.
- Relevant Guest Post
As we have already discussed guest posting, it is similar to building links on authority websites. However, in guest posting, you are specifically creating content for other websites. Some websites will offer you links in the author bio and other sites will offer you multiple links within the content. Both are fine and both work great for anyone who is looking to increase their domain expertise. Just make sure that the websites you get links from are relevant to your industry.
- Google My Business (GMB) Listing
It is even better if you can get a Google My Business listing (GMB) verification for your company/website. Google prefers that all businesses working online are authentic. The authenticity comes when these websites/businesses list themselves on Google maps. This turns into a business listing for these businesses and Google automatically gives them more value. GMB is one of the best ways to increase the authenticity of your website or business whether it is on WordPress or any other platform.
Get classified sites to work for you. Most content written online is related to classified sites. Classified sites are ad listing sites that mention the URL, the description of a product being sold. Think about Craiglist classifieds. Now there are many other classified sites available in the market where you can post content. Often these classified sites are called directories (if the content is online and not local). Today, these directories are used for link building but they still hold a lot of value for the users. So, make sure to use them to your advantage.
- Interviews & Expert Opinions
What makes websites grow in site rank? The reference of other websites. But how will websites get the reference from other websites? Through interviews, expert opinions, and success stories of others within the same industry. When one website writes about a person or another website, they automatically link back to it. That is how websites get more traction and eventually grow in traffic.
- Social Links & Bookmarking
Another great way to improve off-page SEO for any WordPress website is to get social media links. Social media links will eventually help the users get more visibility for their products and services. Sites like Quora, Reddit, Stackoverflow, Medium, and various others are also micro-social media sites that can help bring consistent leads for the users.
Start with a few platforms for social media marketing and then move to those that you think are working the best for your business.
- Create Infographics
Next, create infographics and outreach to people to post that infographic on their website. Even if you don’t reach out to people and just share your infographics on social sharing and picture sharing sites, people will still notice it. Eventually, you will start getting a constant stream of traffic to your website through infographics and other image-based asset packs published on your site.
- Go for Video Marketing
If you are not publishing video content for your websites and blogs, you are missing a lot of traffic that can help you get visibility. So, start with YouTube videos for your website. You can then move to other video marketing channels like Vimeo, DailyMotion, MetaCafe, and even self-hosted video channels. But the popularity and exposure that YouTube can give you in the start, no other video channel can do that. So, leverage it for your business growth.
Quick Wins for WordPress Off-Page SEO
- Make a quarterly plan so that you can measure your site’s performance and see in which direction it is moving on a regular basis.
- Constantly monitor performance. If your website is not performing as expected in terms of search growth for a few months, move to another plan that works.
- Off-page SEO is all about getting endorsement for your products and services from other websites, apps, and platforms. If you are not getting them, your website won’t excel. So, make sure you have a monthly calendar for the number of requests you will make for these endorsements and votes.
Ready to Optimize Your WordPress Off-Page?
We believe that you now have enough knowledge to improve your site rankings easily. If you are still unsure how to do that you can always get in touch with our WordPress SEO experts. They will help you create a proper website off-page marketing strategy so that you can grow and scale like never before.