Since website reflects the image of a company, it can be taken as one of the most powerful tools for a company. Due to improvement in technology, many websites in the different places including Sydney has become one of the basic needs of a company. Therefore, you should choose right digital branding agency.
However, as the movie catchphrase denotes – “with great power comes great responsibility.”
Your business is the powerhouse. It symbolises your brand. So, a website should always connect with your brand.
Building a website is always be a hectic task. You can’t just pick up a random company out of the blues. You need to have your own research before coming to a decision. You should choose right Web Design Company that can magnetise more visitors to your site and convert them to leads.
So the big question is – how do you know it’s the perfect company?
Here are 7 things that can help you in the decision-making process.
1. Focus on experience
You need to focus on the company that has at least 5 years of experience. Don’t fall into the trap of numbers given on the sales page. You can easily figure out the experience by the number of past projects. If the company is well-established, their portfolio page won’t miss a chance to showcase it. Also, check the quality of design accomplished by the company and clients which define that company is well-known about different types of projects about web design. Many years of experience also indicates the stability and success of a company by giving full satisfaction to the client with complete design
These are some important questions that you need to ask while visiting a company:
- How many years of experience have you in designing websites?
- How many clients do you have till date?
- How many projects have you completed till now?
- Which platform do you use to build our site?
- Have you ever done a complex system like ours?
Word of Caution: It’s tempting to go for cheap developers by attacking into freelance websites. yes, they can deliver reasonable products. But it never matches the calibre and quality of a web design company. Freelance is a one man show whereas an agency is a group of talented artisans. It’s a hard found truth that works done by a team is always better than an individual person unless the person is James Bond himself.
2. Always check the testimonials
Feedback from the client is the best way to judge the company but you should not only follow the company’s website. However, you should also know that testimonials can be misleading in the field of web.
Here is what you can do:
You can ask them reference and visit to the clients. Or, you can directly check the designs and navigate to the client’s site. You can talk to clients about their experience with the Web design company and then analyse yourself about the company. Clients are the like-minded people like you. And, their opinions can often give you straight edge answers. This will become very useful to you in order to find out the type of company.
3. Understand each service
You might be wondering why you need to know every service when I need one. It’s because a web design company have many services rather than just a web design. It’s rare to just excel on one service as a design company. Also, you need to understand each and every service provided by the company because along with web design you also require other services such as development and marketing. So you have to choose the company that provides you well service to complete your project with all aspect.
4. Price of design
Let’s be real. Your web design company may primarily depend upon this factor. Everyone’s looking for a great service at a fair price. If you shoot quotes from 3 different companies, you will get 3 different prices for the same job. Why? It’s because everyone has their set of experience and pricing table. You can get a website built for as low as $500 to as high as $40000. However, you should understand the lower the price, the more limitations you get with your website. You are building a brand, not a compromise. So, don’t risk your brand’s value with cheap stuff.
The price of web design depends mostly on the company and the particular functionality of the design you prefer to apply on your site. Any budget within 3000-$15000 should give you a website of your needs. So, you should estimate the budget for the web design and choose the company appropriate according to your financial plan.
5. Structure of company
You need to focus on the structure of a company. You may face the risks of delays with the small team and with the large team, you may face the problem like getting lost of your technical system and out of personal service and care. However, the size of a company does not matter; the most important thing is you should feel satisfied and comfortable with the services provided by the company.
At the end, the internet has made people easy to connect throughout the word and with the ease of internet, use of the website are also enhancing day to day. So, choosing the suitable web design and development company is challenging task, you should perform this task carefully. I hope the above five factors will help you to find a right company for your business.
6. Will I get support after web design completion?
Support is the backbone of any design. A website is prone to many problems. So, it’s best to choose a web company that offers additional support after the design completion. You don’t need a company who wave their hands after everything is done. There are certain charges to support but the cost is fair enough for the service you get.
The problem of support generally arises with freelancers. We have dealt with clients where they come to us taking the problem that their freelancer messed up. So, you should always know what to expect from a design company.
If your website is fairly static that doesn’t need many changes, then support is something you will hardly need. But, if you are into an eCommerce business, you will need support to add different functions and products to your website. So, you should make sure that you don’t have to bang your head every time you talk about product addition. You should choose a service whose commitment doesn’t wane with the passing time. Your business is important for you so so you should get support at the time you need it.
7 Can I update my content?
As a website owner, you need to have the access to your website. Nowadays, many web design companies use CMS like WordPress for management flexibility. Ask them if they offer the same kind of privilege. If you are a small business, this is one of the basic web standards that many design companies follow.
For complicated websites, it’s better to leave the task to the experts. However, for an addition of content and blog posts, you should ask them to make it easier for you. It’s really hectic and adds up to support cost if you need to ask your developer to add content over and over again. CMS like WordPress, on the other hand, makes it really easy for the users to update content.
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