2022 was the year of experimental navigation, scrolling effects and responsive design for eCommerce sites. With the year, almost ending, there’s a huge buzz going on in designers’ communities regarding the upcoming eCommerce web design trends. Designers from all over the world are found making predictions on which eCommerce design is going to rule in 2023.

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Predicting the future of design is really a challenging task for any web designer. The web design trend that is popular today might be outdated tomorrow. Nobody knows, what’s going to rule. However, we went through the current state of website design and tried to analyse what aspects of the current design state will continue to grow its importance. In this article, we have compiled a list of eCommerce web design trend predictions for the upcoming year that you can work out for your business.

More mobile responsive design

Responsive WordPress Design

A few years back, eCommerce websites were designed keeping desktops in mind. And then the design was made responsive and adaptive to smaller-screen mobile devices. But now, the trend has completely changed. With the increase in the number of customers making purchases through their mobile devices, designers have started to think of the site in its mobile form first. This means that websites will be designed for mobile devices first and then made responsive and adaptive to larger devices. The mobile responsive design includes factors such as large images, buttons, and icons, hidden menu bars, use of the full width of the screen and much more.

Evolution of semi-flat design


Despite a few issues, flat design has been a huge hit in 2023 and is loved by many people. However, the popularity of this design trend has already started to decrease now and the design appears to be growing into a semi-flat design. The semi-flat design makes the design more engaging, visually more beautiful and attractive and user experience-wise, more usable. However, this web design trend keeps the simplicity, functionality, and style of flat design. We can expect more changes in this area in 2023. I love how Homes Direct 365 a furniture-selling site work well with the flat design.

Images, lots of images


Images are the best way to grab your customer attention. Recent research shows that 92.6% of people feel that visuals are the most influential factor affecting a purchase decision. A site with lots of images to show off your products, services, and brands is what customers are going to look for in 2023. The text is good for a site but, too much text included in your website can somehow drive your customer away. As Malcolm Gladwell said in his bestselling book “Blink”, we’re worse than we initially thought. It turns out that, we don’t take 7 seconds to create a “first impression”; we take an incredible two seconds instead. So, store owners have only 2 seconds time to make a great first impression.

Material Design to evolve further


The material design was first introduced in 2014 on Android devices by Google. Since then, the popularity of material design has increased rapidly. It has helped lots of companies in the establishment of their brand identity. Today, many online stores have already adopted this design in their eCommerce websites. Some of the material design features include card-like layouts, responsive animations, transitions, and so on. The popularity of material design is going to continue in 2023. This design is surely going to be a huge benefit for eCommerce sites.

Long scrolls with lazy loading


In 2023, long-page scroll designs are going to rule. It is somewhat bothersome to keep on clicking the next page, especially when you are browsing through mobile devices. On the other hand, it too takes more time to load a new page, so it makes more sense to add more products to the current view page rather than loading a completely new page from both page loading and performance aspects. So in 2023, you are going to see more products in a single-page view.

Rich animations and cinemagraphs

Images will continue to be the most important element of web design trends in 2023 and in future too, there’s no doubt about that but, you might also get the chance to see more animations, GIFs or cinemagraphs on eCommerce sites. If you want to give an unforgettable user experience to your customers then, animations and cinemagraphs can be a great way to do that. Animations and cinematography may appear in headers to motion graphic demos, 360 videos of products, background images, homepage banners, product images and much more. Get ready for more animations and cinemagraphs.

Hamburgers on the left


Hamburger menus have been the trend for years now and it will continue to be on trend in future too. You might have seen many sites using hamburger menus. Bootstrap is one of the most popular frameworks widely used by designers all over the world. Sites built using this framework following Bootstrap Nav 3 have hamburger menus on the right. This pattern is widely followed by other designers too. But, in 2023, you might see a small change in the placement of this menu. Google and many leading sites have started placing their hamburger menus on the left side of their sites. This change was made so that it is the first thing a user finds on the page.

Hand drawn elements


We are likely to see more hand-drawn elements used in websites, yes in eCommerce websites too, in 2023. Stock images and graphics have been the designers’ first choice for icons, logos, banners and so on. But, in 2023, we can predict that hand-drawn elements are going to be more popular. Incorporating hand-drawn elements in websites is a great way of conveying originality as well as giving your customer an individual note about your brand. It creates a strong impact on your customers and makes your brand unforgettable. So, get out of those boring same images for your logos, icons, and banners. Design different and be different with unique hand-drawn elements.

Large and Flexible Typography


Like 2021 and 2022, 2023 is also going to be a year of large and flexible typography that works great on all kinds of devices from mobile devices to larger screen monitor desktops. Large typefaces send a powerful and assertive message to your customers and have a huge impact on multiple aspects of websites including readability, mood, user experience and so on. With the increasing number of customers making their purchases through their mobile devices, you should make sure that your website has larger typography easily readable from any mobile device. This will not only help you build a strong brand identity but, will also attract your potential customers towards your products.

Use of more bright colors


This is the last but one of the important eCommerce design trends I would like to mention. In 2023, we could expect an explosion of bright colours. Websites are going to focus more on audience demographics. They are going to analyse the specific age group of people that frequents their sites and use the colour that matches the preferences of their sites. Brace yourself; lots of bright colours are on their way.

Interactive Product Sections

Interactive design is one of the easiest and most successful methods to communicate with customers. You may improve your brand’s reputation and sales numbers by offering an engaging and good user experience (UX). 

AI Chatbots

Although chatbots have been around for a while, recent advances in AI technology have propelled them to new heights. Many companies will be using smart chatbots to aid with the buyer’s journey by 2023. These chatbots may give personalised consumer experiences, product suggestions, answer questions, and speed up checkout procedures.

Quality Product Pages

Product pages are important for online store success. To promote sales and conversions, your product pages must include aesthetically attractive photographs, intriguing product descriptions, and a layout that shows the product in an engaging way.

Storytelling for Products

Storytelling is an efficient method for conveying your product’s characteristics and advantages in a way that connects with your customers. You may utilise narrative to demonstrate how your product can be used in real-world circumstances, emphasising its worth.

Minimalist Designs

Minimalist design features not only streamlines the user experience, but it also reduces website load times, allowing shoppers to browse and purchase things more easily.

By incorporating these design trends into your online business, you can differentiate yourself from the competition, encourage repeat purchases, and deliver an amazing shopping experience to your consumers.

Closing Up,

Web design is a slow-moving process that keeps on changing. An influential site like Google will introduce a design concept and later on, web designers are found to incorporate those concepts. There’s no solid way to find out which web design trends are going to fade out, which are going to continue being popular and which are going to appear next year. Even, the sites introducing new design trends don’t have an idea whether their design is going to make it or disappear. However, by finding out what was popular, usable and effective in recent years, we can predict the trends that are likely to be seen in the near future.

I hope the above-mentioned list of eCommerce web design trends will be a great help to you in 2023.

If you have any design trend in your mind that you think will be in use in 2023, then feel free to share it with us in the comment box below.

If you are planning to build an eCommerce website for your business or want to redesign your existing one, Nirmal Web Studio can help you. Our team of highly skilled designers always stays updated and follows the latest design trends to deliver your mind-blowing websites that convert.