Digital marketing offers higher conversion rates resulting up to 2.8 times better revenue growth for business with digital marketing strategies.

In today’s competitive digital world, taking your business forward might be challenging.

Here is the deal:

Digital marketing plays a major role to increase your sales. Simply because it reduces the cost by generating a healthy stream of revenue.

At the current time, businesses are proceeding towards the marketing world to land their business safely. And, the company that does not follow the present era of marketing and communication are lacking behind.

Successful digital marketing techniques and tips promote products and brand through multiple forms of electronic media.

Your business is worthless when you do not get any conversion from it. Online marketing helps in promoting your business estimating few budgets compared to expensive promoting platforms like Yellow pages, television, radio, and magazines.

You can check immediately what is working for your company online. And, apply procedures to advance the consequence instantly.

For an instance, to measure web traffic you can use Google analytics and also available marketing solution.

Also, this type of marketing also helps to endorse your prospect, customers and followers explore your site, get the most out of your product and service. This can be done instantly making your business more impressive.

This type of marketing endorses your prospect, customers, and followers to explore the site, get the most out of your product and service. This surely can be done instantly making your business more impressive.

Digital marketing approach

Find here some digital marketing techniques to exploit your revenue:

1. Video advertisements

Every day more than 100 million users view at least one video on the internet.

Video advertisement has replaced banner and text advertisement and it is getting bigger due to boost in mobile internet penetration.

The enhancement of YouTube and some video sharing platform are also participating in the important role of video advertisements.

With the popularity of video advertisements, some Social networking sites like Facebook and Twitter have started providing video preference to advertisers.

Significantly, Search engine Google comprises video content in its search engine algorithm. This is a major step for online video advertisement as it shows visitors are allowing their existence and companies are discovering their efficiency.

Besides, this type of advertising is continuously flourishing as the cost of development is less.


Initially, it might be difficult and troubling as you need complete dedication and effort to develop convincing video advertisement. Also, you need more commitment in optimising the video advertisement.

Also, you need more commitment in optimising the video advertisement.


  • More engaging compared to text
  • Enhance brand visibility
  • Helps to boost sales conversion
  • Reasonably priced advertisement
  • Can generate leading employing video

2. Mobile-friendly websites

If you ever consult a web agency, they will tell you that you need a mobile-friendly website. And that’s true because a responsive web design is the hallmark of beautiful website creation.

In 1997, there were about 1 million web solutions, and 10 years later, there were 150 million. In 2007, there were approximately 1 million mobile-friendly websites, and the number is supposed to get 150 million by 2017. It is obvious that mobile-friendly websites will enhance exponentially in the upcoming years.

Today, most of your users browse websites from mobile devices and they spend more time exploring content through their handheld devices.


Mobile traffic wins desktop traffic so mobile-friendly websites are essential.

The contents that are not customised for mobile platforms are surely lacking behind their competitive circumstances. Techie Jerry was able to decrease its bounce rate by converting its design to mobile-friendly.

Along with the contents, emails are also opened from mobile devices as they can be accessed comfortably from the place you are staying.


  • Enhance search visibility
  • Boost lead generation
  • Improved user experience
  • Fast website load speed
  • Enhance mobile SEO
  • Competitive benefits over your competition
  • Enhance accessibility


Mobile friendly website

3.Content marketing

Almost every consumer has closed the traditional world of marketing. Some smart marketers are taking doorway to market their business in a better way.

Enter content marketing world.

Are you aware of content marketing?

Content marketing holds a key role to describe your brand online. It is essential in the field of digital marketing. You need to develop appealing content that engages maximum audiences towards the site for a longer period.

A content marketing plan can be achieved from images, blog post, news portals, video and many others. Applying a good content marketing strategy surely makes good revenue.

Contents are the voice that tells about the business online and it depends on you how you explain about your business through the contents.

Thus, always attempt to develop quality content that makes your brand impressive generating more traffic towards the site.


  • Develops community of loyal customer
  • Makes your brand an authority
  • Get to understand your customers
  • Producing contents improve SEO

Content marketing, Digital marketing techniques

4. Developing Call to action button

Call to action is a major ingredient to any successful marketing agenda.

Earlier than developing a call to action (CTA) button you need to know what actually it signifies. Simply, CTA indicates text or image that influences visitors to take quick action like contact with the company, subscribe to the newsletter, request product demo and much more.

You need to create CTA that directs visitors to the landing page where you can gather visitor’s information for advertising your business via a different marketing approach. Also, a good CTA needs to be influencing which helps to lead more potential customers into your marketing channel.

Some common types of Call to action:

  • Information gathering forms
  • “Read more”
  • “Try it now”
  • Subscription Sign-ups
  • Help
  • Download
  • “Add to Cart”


  • Provides focus to your website
  • An effective way to measure the success of your site
  • Acts as a direction to your visitor

Content marketing, Digital marketing techniques

5.Social media marketing

Sharing content among the maximum number of followers within a click is not only the advantage of social media for business. Small business across the globe has been finding the approach social media contributes success with expansion in every area of their business.

There are lots of social media platforms available and to make your business successful in today’s digital marketing world, you should integrate your business with applicable social media platforms.

Indeed, social media is one of the effective marketing tools that will improve your brand making your business available to maximum audiences in real time.

Strong digital marketing techniques integrate all the social media platforms suitable for your business. The different platform contains different objectives.

For an instance, social media platform like Instagram and Pinterest is effective for viral and visual storytelling; LinkedIn is an effective way to connect different business professionals. Thus, it is essential to get updates on recent trends that will promote business.


  • Easy way to understand your customer
  • Helps to target audiences more effectively
  • Helps to find new customer and increase your audiences
  • Improve brand recognition and loyalty
  • High conversion rates
  • Allows to get instant feedback from your customer
  • Enhance market intelligence and stay ahead of the competitor

Social media marketing


These are some digital marketing techniques accessible which will adapt your business generating favourable business outcome as per your desire improving your revenue. Most of the time digital marketing continuously evolves with fame together with continuous updates, reviews, and extra expenditure.

If you are in search of a perfect digital marketing company, Nirmal Web Studio is here to help.