When it comes to attracting relevant traffic to your blog or e-commerce site there can be little doubt that a PPC campaign will get the job done without having to wait years to see the website climb up to the top. As a result, many small businesses will use this paid ad strategy from the outset and some of them never look back. There are many success stories that we hear every now and then about the small business skyrocketing its business from Adwords.

But here is the problem:

PPC are owned by big dogs and its marketplace is highly saturated. How can an SME be able to compete with the big boys when they can throw limitless money at Google in return for that top spot, whether it is paid for or not? But were you aware that you can actually use Google AdWords to garner some rather tasty data that will allow you to not only fuel an organic marketing campaign, but you’ll also save a heck of a lot of time and effort with these digital

But were you aware that you can actually use Google AdWords to garner some rather tasty data that will allow you to not only fuel an organic marketing campaign?

Let’s look at a few ways that your PPC campaign can kick-start your white hat SEO campaign, and then some!


Click Through Rates

Just as soon as your PPC campaign is up and running you can start using the AdWords toolset to gauge just how effective your strategy is. The CTR will tell you how well your headlines are performing in the PPC jungle. Your descriptions will also come under scrutiny as will your actual content.

You can run several ads alongside each other to uncover the best Meta descriptions, on-page headlines and title tags for your website. You can use the same metrics in your other landing pages or pages ranking high in Google. When you test a lot from your campaign, you will get an idea of even small things like what colour will work with your target audience. Can you replicate the process?


Although starting with keywords is kind of old school now. Because online marketing has evolved into topical relevance rather than keywords. However, it’s still a lethal part of various campaigns. Also, it sets a benchmark on what you are targeting. The importance of keywords has risen more after Google decided to hide its meaty useful data to the free users. To see those fruitful data, you need to be on the Google AdWords paid interface.When you set up your PPC campaign you will be able to see exactly how much those prime keywords are going to cost you per each click.

Sometimes the disparity will be belief and other times it will make perfect sense. Do a little research and see why advertisers are shelling out premium dollars for these keywords. Check out the cost/conversion column in your AdWords account and you may stumble across some real winners. Start using these in your white hat SEO strategy and you could be heading up that search engine ladder sooner than you think!

Destination URLs

Your AdWords destination URL report is full of interesting facts and figures but none more so than the part that tells you which ones perform the best. Compare your landing pages and see if you can’t pick out the defining points. Start using these elements in your SEO pages and tweak the templates if needs to be. These results could take many months when using Google Analytics on an organic SEO campaign, so it’s a real no-brainer here!

Placement Tool

Our final AdWords meets organic SEO tip covers the unique link prospecting tool that lets you dial in a term, category or URL to see which sites are relevant to your input. You can use these result for your own SEO outreach campaign and you’ll save time and effort by focusing on this golden bunch instead of casting your net hopelessly wide.

Find Hidden Keywords to optimise on your content

As of 2016, Google has opted to move to more semantic value rather than focusing on a singular keyword to decide the definition of the page. Gone are the days, when you could use a single word over and over again till you kill it. Now, Search engines have been sophisticated to understand the core value of a single page. And, to let search engines give a better understanding of your content you can use keywords generated from search terms in your AdWords campaign. Use them efficiently around your content to give search engines what they are looking for to rank your website.

Wrapping up,

Hey, if you must stick to one or the other, don’t let us stop you! But these tips are only just scratching that AdWords surface and if you use some common sense and a little initiative you could soon be using heaps more to fuel your successful organic marketing campaign – the choice is yours!