How To Recover From a Google Penalty?
What is Google Penalty?
Google penalty refers to a harmful impact on a website’s search engine ranking which is based on updates to algorithms as well as manual evaluation of Google search engine.
Search engine traffic is very essential for many online businesses. However, it is not easy to gain high rankings in Google. So many marketers and SEO specialists are approaching the link-building practice to the maximum which has created many websites penalized for going against the Google’s rule.
If your website is penalized through Google, your website will lose visibility in Google which turns bad for your business. Luckily there are some procedures which will help you to recover from a Google Penalty.
How to recover from a Google penalty?
Google wants originality in the content and some Google penalties are due to duplicate or copied content. Google takes duplicate content as a serious issue and is strongly penalized as intentional plagiarism. If you think you may be dealing with content based penalty, Copyscape can help you to find out whether any of your content exists anywhere online or not. You can use this tool as it is cheap and simple with less convenient as each URL has to be entered one by one.
Monitor Backlinks is an effective tool that is used to find bad backlinks .As soon as you import your links from Google Webmaster tool into Monitor Backlinks you can check for dofollow backlinks. Then you can use filters to change to external and then verify backlinks manually.
Examine quality of your links
Having many unnatural links pointing back to your site can be main reason you are penalized by Google but that does not mean your links are bad. You need to find out which links are appearing from spam. There are different types of links which you need to analyze and they are Links from non-indexed sites, links from blog network, links from unreliable and many more.
Record your work
To record your work you can create Google Docs Spreadsheet where you can track your each work and see where you are at the link removal process. This will be very beneficial when you present a review request to Google and they will be able to see accurately what you have done to solve the problem with your sites.
Use Google Webmaster Tools
Google Webmaster tool is most important source for all the sites. It is only the actual way to know how Google views your site. Google Webmaster lets you know directly regarding any manual penalties Google has forced. When you see that a manual action has been taken against your site you will know that you need to work and get out of duplicate content, spammed backlinks or resolve other issues.
Google penalty is a serious issue as it harms the image of your business. Following these above listed procedures you can recover your site from Google penalty and achieve improved search engine ranks.