4 Reasons: AdWords can help on your organic SEO strategy
When it comes to attracting relevant traffic to your blog or e-commerce site there can be little doubt that a PPC campaign will get the job done without having to wait years to see the website climb up to the top. As a result, many small businesses will use this paid ad strategy from the outset and some of them never look back. There are many success stories that we hear every now and then about the small business skyrocketing it’s business from Adwords.
But here is the problem:
PPC are played by big dogs and it’s market place is highly saturated. How can an SME hope to be able to compete with the big boys when they are happy to throw limitless money at Google in return for that top spot, whether it is paid for or not? But were you aware that you can actually use Google AdWords to garner some rather tasty data that will allow you to not only fuel an organic marketing campaign, but you’ll also save a heck of a lot of time and effort with these digital shortcuts. So let’s look at a few ways that your PPC campaign can kick start your white hat SEO campaign, and then some!
Click Through Rates
Just as soon as your PPC campaign is up and running you can start using the AdWords toolset to gauge just how effective your strategy is. The CTR will tell you how well your headlines are performing in the PPC jungle. Your descriptions will also come under scrutiny as will your actual content. You can run several ads alongside each other to uncover the best Meta descriptions, on-page headlines and title tags for your website.
When you set up your PPC campaign you will be able to see exactly how much those prime keywords are going to cost you per each click. Sometimes the disparity will bely belief and other times it will make perfect sense. Do a little research and see why advertisers are shelling out premium dollars for these keywords. Check out the cost/conversion column in your AdWords account and you may stumble across some real winners. Start using these in your white hat SEO strategy and you could be heading up that search engine ladder sooner than you think!
Your AdWords destination URL report is full of interesting facts and figures but none more so than the part that tells you which ones perform the best. Compare your landing pages and see if you can’t pick out the defining points. Start using these elements in your SEO pages and tweak the templates if needs be. These results could take many months when using Google Analytics on an organic SEO campaign, so it’s a real no-brainer here!
Our final AdWords meets organic SEO tip covers the unique link prospecting tool that lets you dial in a term, category or URL to see which sites are relevant to your input. You can use these result for your own SEO outreach campaign and you’ll save a ton of time and effort by focusing on this golden bunch instead of casting your net hopelessly wide.
Hey, if you must stick to one or the other, don’t let us stop you! But these tips are only just scratching that AdWords surface and if you use some common sense and a little initiative you could soon be using heaps more to fuel your successful organic marketing campaign – the choice is yours!