Leads are the only way you can turn potential visitors into customers. They are hard to collect but they are the only way to improve your sales and profits. In short, lead generation is the only process that you would need for your online business.

In this article, we will discuss how you can add lead forms for WordPress-based websites. But before we get to that part, it is important to understand the lead funnel first.

What is Lead Funnel? How Can You Make Your WordPress Lead Funnel?

The lead funnel is the trajectory that a conversion will take. It will be the map of the lead’s journey from the first touchpoint to the last touchpoint before it fills the form/buys the product.

In most cases, the lead funnel starts in this way:

Organic/Paid search > Site traffic > Visit on a page with CTA > Form Page > Lead conversion


Organic/Paid Search > Site traffic > Visit of Product listing page > Add to Cart > Checkout page

As a lead generation expert, your job will be to optimize the lead generation funnel so that more leads can convert faster. You will be using A/B testing and heat maps to make sure that the lead generation funnel is working properly.

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Here are some of the best lead generation forms that you can use for WordPress-based websites.

1. GravityForms

First on our list is GravityForms, a contact and lead generation form builder plugin for WordPress. It is one of the most used GravityForms plugins in the market and has over 3 million downloads. Since it is completely a drag and drop builder, users can easily add it to their website and customize it as per their needs. The plugin doesn’t require hard coding and can be added to any page of the WordPress website with a shortcode.
It can be used for:

  • Creating a newsletter signup form
  • Lead magnet form
  • Sign up and Sign-in forms
  • Surveys and questionnaires
  • Subscriptions and email collection
  • Request information/request a quote form
  • Contests and sweepstakes entry forms

The best part about WordPress lead forms is that they can be integrated with your favourite CRM, email marketing software. GravityForms has built-in connectivity with multiple email marketing suites. If you can’t find your email marketing suite in the integrations area, you can use webhooks to connect it.

2. Contact Form 7

Next, we have Contact Form 7, another great plugin for creating forms for WordPress-based websites. The Contact Form 7 plugin can be used for multiple scenarios. If you want to collect leads, or if you want to get feedback from users, the contact form 7 plugin can easily work for you. You can also integrate it with MailChimp and Active Campaigns.

Contact Form 7 uses shortcodes for easy integration within pages and posts. You can also use it on a widget for adding site-wide forms.

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3. Forminator

Next on our list is the Forminator contact form plugin. Forminator offers multiple forms for your website. These can include a contact form, payment form, subscription form, or any other form that you can think of. Since Forminator is a stand-alone plugin, it collects data in the WordPress database. You can then transfer the data from the database to a destination of your choice. It can also be integrated with HubSpot, ActiveCampaigns, MailChimp, Trello, and Google Sheets. You can also use Zapier integrations with Forminator to add it to multiple other web applications. The best part about using Forminator is that it is completely free and offers multiple ways to engage visitors such as forms and polls.

4. Ninja Forms

Ninja Forms is a drag and drop builder for WordPress websites. It can be used to create user-friendly forms for users without writing a single line of code. Ninja Forms multiple form layouts and users can select one for their pages. Once the data is collected through the Ninja forms, it can be sent to third parties through email, PDFs, and even stored in excel sheets.

The best part about Ninja Forms is that it can be used for collecting payment information. It can be integrated with PayPal and Stripe to create a checkout form. The form is compatible with multiple email marketing and CRM suites such as Zoho, Salesforce, HubSpot, Zapier, and MailChimp.

5. HubSpot

Next, we have HubSpot, a CRM suite with its own form plugin. HubSpot forms allow users to easily create forms within WordPress and add them to their posts and pages. These forms are automatically integrated with HubSpot. So that when a person visits the HubSpot form page and enters their information. This information is automatically stored on the HubSpot CRM. The form comes pre-integrated and doesn’t require any manual customizations. You can even change the layout of the HubSpot form to make it more appealing.

6. Optin Forms

Optin Forms is a free form creation plugin for WordPress. The form plugin offers a simple layout with a database connection. Everything you add to the opt-in form is automatically saved in the database. You can post the Optin form on pages, posts, and even use the HTML code to embed it on a widget.

Optin forms offer multiple templates that you can choose from for creating a matching form for your website theme. Optin Forms can be integrated with email marketing solutions including AWeber, iContact, MailChimp, GetResponse, MadMimi, Interspire Email Marketer, and ConvertKit.

7. Capture & Convert

Last but not the least, Capture & Convert is another great WordPress plugin for users who are looking to improve their website performance. The plugin offers multiple conversion forms and queues. For starters, users can use the C&C plugin to create gated content. They can also add floating bars, hello bars, and site-wide widgets for capturing leads. The best part about the C&C form is that it has a free version available. It works with shortcodes and is completely lightweight.

Ready to Start Collecting Leads?

These are all the plugins that you would need to start generating leads for your WordPress website. Most of these plugins are highly flexible and help you collect more leads by focusing on each touchpoint. They can also get easily integrated with third-parties and save data from the lead in a database, both on WordPress and in the CRM.

Need help in customising your WordPress lead generation form? Get Help