Historical announcement: January 2026. This page records WP Creative’s US expansion announcement, not a current independent assessment of the company or a promise about future performance.
WP Creative published its own account of the expansion, updated 12 January 2026. I founded the company in 2016. The announcement described a partnership-led move into the US and a focus on what happens to a website after marketing sends people to it.
What the company announced
The company described a model combining website performance, maintenance and technical delivery alongside a client’s marketing team. It presented its WPO Framework as four stages: stabilise, diagnose, optimise and scale. These are the company’s descriptions of its approach, rather than an independent test or guarantee.
How to read it now
The announcement also described West Coast partnerships and a Seattle-based partnership role. Those statements belong to January 2026; this archive does not confirm who holds a role today, current staffing, current awards or current US operating arrangements.
My continuing view is that a website needs a named owner after launch. That is a founder’s position, not evidence that any particular plan will produce a given uplift. For current examples of delivered work, see the project accounts; for my background, see about me.
