Custom Application

Our first step in designing your website is to get to know your business. We kick off the process with a workshop where we map out your business objectives, target audience and key value proposition. We then draw up wireframes of the pages you require to get the right information to the right people in a compelling and sophisticated way.

At the end of this planning stage you will have a sitemap, customer journey map and rough sketches of all your key webpages.

Once we have devised the architecture of your WordPress website, we then draw up professional wireframes of all your webpages. This is critical to showing you the exact layout of your website before we move onto designing the look and feel of your site.

You will have the opportunity to revise the wireframes at this stage, including up to two rounds of revisions. At the end of this stage, you will be able to visualise the layout of your new website and move onto the UI design phase, where we bring to life your site with colour and imagery. If you are still working on your web content, we will add placeholders (dummy text) which will be replaced at a later stage.

Once the wireframes are ready, we will prepare a web style guide that outlines parameters for colour, graphics and other design elements to ensure that all designers and developers maintain consistency when representing your brand online.

During this stage, you will receive the actual design of your website with colour and images. You will have the opportunity to make up to two rounds of changes in a static environment on your desktop.

The next step in our process is to document in detail how each component of your design will pan out once the final website is live online. We will specify how all elements will be built during the development phase and which elements can be altered in the future through the backend system. This documentation will also act as a reference for developers to code the website so that the final website perfectly supports your business needs.

The next step is to start building your website using leading technologies like HTML5, CSS3, and Javascript. Once we test the static layouts, we then integrate the new designs with the latest version of WordPress CMS and populate the content. During this stage we can provide you with a staging server link to view the progress of your website in real-time.

When the website is ready we will mirror the site in a development environment. Our team then tests the site across multiple browsers (latest versions of Firefox, Chrome, Safari and Microsoft Edge) and devices (iPhone and Android).

Once the website is ready for your review, we will send you a staging server link for final review. Generally, we provide two feedback rounds either on Trello or Google Sheet during the final testing phase. Rest assured, any errors that arise through this testing period will be fixed prior to launch.

Once your website is tested and ready to go live, we will set up redirection of your current URL to your new URL (if applicable) to retain your SEO value. We will also optimise your website for SEO, page speed and security.

Once we have completed our internal checklist for ‘go live’, we will upload the website on the live server. As part of our website handover process, we will provide a manual to help guide you in updating and maintaining your website moving forward.