This article describes some effective ways to reduce website’s bounce rate. Earlier than fixing the bounce rate, you need to understand what bounce rate is and how does it occur. It is the percentage of users that visits your website and then goes away from the website after visiting only one page or without giving a single click on the site.

When you look into your Google Analytics, you will notice a percentage. If you have average bounce rate around 70% this indicates 70% of users who visited your website left after just looking the page they landed whether your homepage or any other internal page.

High bounce rate indicates that a site makes users quit after visiting only one page, which might be by not providing an applicable experience that influences them to discover more on the site. However, a low bounce rate indicates users are visiting and exploring different pages and acquiring relevant information. The increase of user engagement surely makes business more effective and popular.

Conversely, high bounce rate might not be bad for all the websites. A reference site, such as Wikipedia may enclose high bounce rate as readers get the information they desire and then move away from the site. Yet, high bounce rate for online shopping site or e-commerce site signifies visitors are not engaging with contents, looking for the products or switching into probable customers.

A high bounce rate mostly signifies a potential disconnect between users coming towards your website and content they expected to look on their clicks. It might be possible that users to a certain page on your website have found the information and clicked away instantly with reasonably high bounce rate.

The situation should not be seen over each web page and in some cases where the preferred information has been recognised signifies a lack of influencing and informative content which makes users engage with your brands.

Hence, high bounce rate determines that your website influences large users who are not your potential customers and your products and services are not applicable to them. If you are having a similar problem, do not panic; instead, take it as a signal that your website and marketing technique requires a serious redesign.

As Measured by Google analytics, bounce rate occurs when a user visiting a website fails to make second engagement on the site.

If you are confused about the second engagement, these points can be helpful:

  • Event

The interaction of visitors with the website component like a flash video or a file downloads.

  • E-commerce action

When a user buys an item or adds them to a cart or wishlist.

  • Page view

User visits different pages on the site

  • User defined

Communication defined by website proprietor which includes an engagement.

  • Social interaction

Users follow the website’s social media platforms or share content they find useful employing social media button. If you are worried about the bounce rate, following the points below will surely help to reduce bounce rate

Here we proceed to the simple ways to reduce website’s bounce rate

Speed up page load time

Time is precious for everyone. No-one likes to waste the time visiting slow load pages. Be sure your pages load quickly on both desktops as well as mobile devices. It is also assumed that visitors wait for two seconds to load the page before abandoning the idea. Whatever the reason might be when a site takes the time to load users surely thinks to bounce. Additionally, this might affect your website’s rankings as well.

To Speed up page load time, less multimedia content should be used. Better set external links to open in new browser windows or tabs. Do not allow advertisements to occupy your content. Additionally, you can keep the ads on sides avoiding pop-ups as well as self-loading multimedia advertisements.

Landing pages

Simply, the landing page is a web page that serves as the entrance to a website or a specific section of the site. Utilise the landing page while running a campaign. While organising a campaign for a particular product of features ensure the visitors land on the page which is optimised for the campaign.

Better use similar imagery, languages, wording which you enclose in marketing advertisements, e-mail and post. If you are promoting some business, then do not forget to feature your plan along with the products and services. Make sure you keep appropriate headings and sub-headings along with fine navigation design.

Avoid huge pop-Ups and other annoying ads

Helping users with a huge pop-up quickly, when they visit the site is a fine way to make them hit the back button. But this might annoy them as they might not like to use it. Similarly, disturbing ads and auto-play audio might make your users away from the site, so to reduce bounce rate of the website you need to focus more on these things. In addition, you can also make your client easy to turn off the pop-up.

Make proper use of internal linking

I hope you all are familiar with internal linking. Internal linking plays a significant role to reduce bounce rate and keep visitors for a long period on the site. Better make proper use of internal links. Provide visitors with useful links to other informative and influencing articles which are applicable to the one which audiences are reading certainly reduces the bounce rates.

Optimise your Call to action button

Firstly, you need to create a fine Call to action button then it should be simple to find and attractive to click on. Avoid the language such as “Free trial” as the main concept of using a call to action button is to make your visitors do something, so utilise actionable language like “Initiate your free trial”. Additionally, ensure you test the language employing split testing; this helps to observe what your users answered to the best.

Use Responsive web design

To reduce bounce rate, make sure your site is responsive. Responsive web design makes the screen of your website fit in all the devices. Today, mobile internet users are increasing day by day. Most of the users love to browse your site via a mobile device. They love to get information and purchase product online through the device in their hand. Hence, ensure your website and navigation is well optimised for every browser as well as screen size.

Wrapping Up,

These are some simple ways to reduce website’s bounce rate. A high bounce rate is not a good sign for most of the website, including e-commerce website. It is essential to reduce bounce rate as more users will visit more pages of your website which consequence in improved engagement, conversion, and revenue, maximising the traffic of the website.

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