How to Take Advantage of Embedded Videos in Web Design
When you want to publish videos on your website it is normal to embed them via a video sharing platform (such as YouTube). While that approach is popular for good reason, there are several areas that you could work on in your web design to fully take advantage of embedded videos.
“Why Use Embedded Videos?”
Overall the reason why embedding videos are considered to be the best practice in most situations is because it comes with several advantages:
Helps to conserve bandwidth
Depending on your web host and package you will have a fixed amount of bandwidth to work with each month. By hosting your video on YouTube the bulk of the load will be borne on its end rather than your own.
Is (much) easier
Frankly speaking, embedding videos is much easier than self-hosting them and then using an open-source (or paid) video streaming player and including it in your code. Often all you need to do to embed a video is copy and paste a few lines of HTML code.
Provides a responsive player and resolution
One of the nice features present in most platforms that provide embedding is a responsive player that will alter its size based on the screen that it is being viewed on. Similarly, many of these players are also responsive in terms of the resolution of the videos that they stream and will adapt according to the screen resolution and sometimes even the internet speed of the viewer.
Most video sharing platforms tend to have a well-established Content Distribution Network (CDN) so your video will be able to be streamed from around the world at fast speeds. If you were to self-host your video however that wouldn’t be the case, and people located further from your web host may find that the stream suffers as a result.
Tips to Integrate Embedded Videos in Web Design
To maximise the potential of the videos that you embed on a website, you need to pay close attention to how they are integrated into your web design:
Keep videos above the fold
As a rule of thumb, it is best to make sure that videos appear above the fold in your web design. Odds are if you’re embedding videos to a certain page then it is meant to be the ‘main’ content, so it makes sense – and will also indicate the significance of the videos to search engines.
Provide enough screen real estate for the video
Because of the responsive nature of web design and videos, it is important to note that ‘enough screen real estate’ needs to apply to different cases differently. On mobile phones it is normal to have videos consume as large an area as the width of the screen allows, however on tablets and desktops you will want to give it a large enough share of screen real estate while incorporating other design elements as well.
Arrange sufficient white space around the player
From a design standpoint, you should always make sure that there is a decent amount of white space around any embedded player to accentuate its prominence. Because of the nature of videos, insufficient white space will cause the design to look extremely crowded and could distract from the content of the video itself.
Stay away from autoplay
Although autoplay has become a more popular feature over the years, as a rule of thumb it is best to avoid it – unless the circumstances dictate otherwise. Generally, it is preferable to turn off any autoplay features as not only can it interfere with the visitor’s experience, but it may not work properly on some devices.
Pay attention to the background
The background onto which you embed your video is important, as most embedded players tend to assume it will be white. If it isn’t white you need to make sure that it doesn’t clash too much with the video content or player, or distract visitors from it.
Keeping all of that in mind it should be clear that embedding videos will actually work out a lot better in both the short and long term. Of course, if you want to start to embed videos you first need to create them – which is where Movavi Screen Capture will prove to be an invaluable asset to have on your side.
In a nutshell, Movavi Screen Capture will let you record videos from your screen to create various different types of content. For example, you could create video guides, record Skype interviews, or even extract video from website by simply capturing them from your screen.
Using Movavi Screen Capture will ensure that you have full control over all the recording parameters at any given point in time. It will let you capture a specific region of your screen, choose the audio source, record keyboard, and mouse actions, or even define the frame rate.
Additionally, Movavi Screen Capture also has a comprehensive set of hotkeys that will allow you to manage the recording conveniently. Assuming you aren’t able to physically be present to start or stop the recording, you can schedule it to begin and end at a certain time – or use the timer to stop it automatically after a particular duration.
Once you have finished recording the footage you need, you can even use Movavi Screen Capture to trim out any parts that you feel aren’t needed. After that, it is simply a case of saving it, either by choosing a format or making use of one of the presets that are built-in to the software and will automatically optimise your video for any device or platform – including YouTube.
Suffice to say you should be able to record exactly the type of content you need directly from your screen using Movavi Screen Capture. On your part, you just need to figure out what kind of content you want to create, get started, and then embed it in your website so that you can reap the rewards.